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How to get the most money when selling your home

Every homeowner wants to make sure they get the best price when selling their home. But how do you guarantee that you receive maximum value for your house? We are heading into prime selling season here in Schuylkill and Berks Counties. You want to price your home carefully – to maximze how much you get. Here are two keys to ensuring you get the highest price possible.

1. Price it a LITTLE LOW

This may seem counterintuitive. However, let’s look at this concept for a moment. Many homeowners think that pricing their home a little OVER market value will leave them room for negotiation. In reality, this just dramatically lessens the demand for their house (see chart below).

How to Get the Most Money When Selling Your Home | MyKCM

Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. By doing this, the seller will not be fighting with a buyer over the price, but will instead have multiple buyers fighting with each other over the house. gives this advice:

“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

2. Use a Real Estate Professional

This, too, may seem counterintuitive, as the seller likely believes that he or she will net more money if they don’t have to pay a real estate commission. With that being said, studies have shown that homes typically sell for more money when handled by a real estate professional.

Our office is a small firm of highly experienced agents who know how to negotiate for your best interests. We’ll handle everything from the pre-listing marketing details, hire a professional photographer to shoot your home and present it online in it’s best light, and we have a marketing coordinator to handle pushing out the marketing to all the websites we use. We use facebook ads and instagram. We are where the buyers are looking – but finding the buyer is only the beginning. Once we find a buyer we handle the paperwork, negotiating, and guiding you to close.

PrintResearch posted by the National Association of Realtors revealed that:

“The median selling price for all FSBO homes was $185,000 last year. When the buyer knew the seller in FSBO sales, the number sinks to the median selling price of $163,800. However, homes that were sold with the assistance of an agent had a median selling price of $245,000 – nearly $60,000 more for the typical home sale.”

Price your house at or slightly below the current market value and hire a professional. This will guarantee that you maximize the price you get for your house.
Not all agents are alike – some are part time dabblers with a license. Others have the bare minimum of state-mandated education required. Our office only hires full time professionals. Producers. We have standards for office production and education. Our broker has her Master’s Degree in Real Estate (MRE) and agents are encouraged to take higher level designation courses and further their education.

We have a professional photographer on staff and a marketing coordinator. You’ll get top level service and communication throughout the process, backed by a 100% satisfaction guarantee. We are recognized as an accredited member of the Leading Real Estate companies in the world. That’s what sets our office apart from the rest.


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