Over the past few months I’ve been to several industry gatherings – one a legislative focused conference in Washington, D.C. with the National Association of Realtors, and a technology and marketing heavy INMAN conference in San Francisco. The reason I travel – and volunteer to serve on local, state and national committees – is the education and networking opportunities that ultimately help us serve our clients better. Every lunch and dinner with new (and old) friends from across the country sparks my curiosity in how other top brokers are doing things across the county, and how we can build on their success.We have a few new marketing initiatives we rolled out this summer based on ideas I brought back from other brokerages, which will help us sell your home even more efficiently and transparently. Every month we list expired homes that other agents failed to sell, and we hear horror stories about lack of communication, missing agents who just put a sign on the yard, and others who participated in outright unethical (sometimes illegal) practices in the name of doing business.” Do a Google search on the term “real estate agent” and first you’ll see ads most likely, then horror stories from buyers and sellers who have had bad experiences.
Our goal here is to raise the bar in the industry – by raising it in our office. We cannot control the actions of other agents, but we can control who is hired by our office and how they will interact with our clients. We hire only full time professionals who have a passion for the real estate industry. We set a high bar. The average agent sells 12 houses a year. Our agents sell a minimum of 24 to stay here, and most sell between 36-60 a year. The more business our agents do, the more they will perfect their skills – so they can serve you best.
